Industry Marketing Manager (mep And Structural Engineering)

Autodesk

Multiple Locations
Audience marketing strategy
Customer insights into messaging
Full-funnel marketing strategies
Lead Autodesk’s global audience marketing efforts for Structural and MEP Engineering audiences

Job Summary

  • Lead Autodesk’s global audience marketing efforts for Structural and MEP Engineering audiences.
  • Translate customer insights into clear messaging, compelling content, and full-funnel marketing strategies that drive awareness, engagement, demand, and customer success.
  • Partner with content and campaign teams to create high-impact assets: customer stories, case studies, webinars, thought leadership, and POVs tailored to developers.

Matching Summary

Lead Autodesk’s global audience marketing efforts for Structural and MEP Engineering audiences.

Skills & Requirements

Must-have

  • audience marketing strategy
  • customer insights into messaging
  • full-funnel marketing strategies
  • develop personas and value propositions
  • customer research and market trends
  • create high-impact assets

Nice-to-have

  • nuanced understanding of targeted marketing
  • strategic marketing and storytelling skills
  • narrative excellence
  • internal champion and subject-matter steward
  • collaborate across disciplines

Key Requirements

  • 5+ years of Product Marketing
  • Industry or Segment Marketing
  • SAAS and B2B experience preferred
  • Deep understanding of AEC industry trends
  • BA/BS required
  • MBA or equivalent experience is a plus

Work Rights

Not specified

Tailored Resume

Cover Letter