Channel Optimisation And Conversion Lead

ING

Australia
**
Digital sales funnels
Apply flows across web and app
A/b, multivariant testing
** ING is seeking a Channel Optimisation and Conversion Lead to enhance digital sales funnels and improve user experience through data-driven insights and experimentation. The ideal candidate should possess expertise in funnel optimization and analytics, as well as strong collaborative skills to drive digital growth in a supportive and inclusive environment. **

Job Summary

  • Supercharge our digital sales funnels across priority retail products — lifting conversion and removing friction at speed.
  • Lead a bold experimentation agenda (A/B, multivariant) to continuously improve UX, content, and pathways.
  • We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Matching Summary

Match Score: 75

** ING is seeking a Channel Optimisation and Conversion Lead to enhance digital sales funnels and improve user experience through data-driven insights and experimentation. The ideal candidate should possess expertise in funnel optimization and analytics, as well as strong collaborative skills to drive digital growth in a supportive and inclusive environment. **

Skills & Requirements

Must-have

  • digital sales funnels
  • apply flows across web and app
  • A/B, multivariant testing
  • funnel performance data
  • Adobe Analytics, testing tools
  • SEM/SEO fundamentals

Nice-to-have

  • customer obsessed thinker
  • relentlessly iterates for better outcomes
  • natural collaborator
  • energises cross functional squads
  • translate numbers into commercial uplift

Key Requirements

  • CRO and funnel optimisation expert
  • fluent in analytics and optimisation platforms
  • data driven leader

Work Rights

Not specified

Tailored Resume

Cover Letter