Director Of Marketing, B2b & B2b2c

Fsastorecom

United States, United States
Base: $120,000 - $150,000; bonus/equity: up to 20%...
Fully remote (must work est hours)
B2b & b2b2c marketing strategy
Lifecycle marketing frameworks
Co-branded partner campaigns
Health-E Commerce is seeking a Director of Marketing for their B2B and B2B2C initiatives, responsible for leading marketing strategies that drive ecommerce growth through partner relationships. The ideal candidate will have extensive experience in B2B marketing and lifecycle management, demonstrating both strategic vision and hands-on execution capabilities

Job Summary

  • Own the marketing performance of one of our most important distribution channels, activating millions of partner members and driving ecommerce revenue through third-party administrators.
  • Build and scale lifecycle marketing frameworks that enable partners to engage their member base through compliant, high-performing campaigns.
  • Lead and mentor a team including a Senior Marketing Manager, B2B2C Manager, and contractors, fostering a culture of ownership, collaboration, and performance.

Matching Summary

Match Score: 85

Health-E Commerce is seeking a Director of Marketing for their B2B and B2B2C initiatives, responsible for leading marketing strategies that drive ecommerce growth through partner relationships. The ideal candidate will have extensive experience in B2B marketing and lifecycle management, demonstrating both strategic vision and hands-on execution capabilities.

Salary

Base: $120,000 - $150,000; Bonus/Equity: Up to 20% Discretionary Annual Bonus; Benefits: Medical, Dental, Vision, 401K with match, FSA/HSA, Paid Leave, Wellness reimbursements

Skills & Requirements

Must-have

  • B2B & B2B2C marketing strategy
  • Lifecycle marketing frameworks
  • Co-branded partner campaigns
  • Partner enablement programs
  • Integrated campaign execution
  • Cross-functional stakeholder leadership
  • Analytics and performance tracking

Nice-to-have

  • Scrappy and execution-oriented
  • Strategic vision and hands-on execution
  • Culture of ownership and collaboration

Key Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 10+ years of marketing experience
  • Proven ability to develop and execute integrated marketing strategies
  • Experience building scalable programs for partner ecosystems
  • Strong analytical skills
  • Ability to work cross-functionally
  • Excellent project management, organizational, and communication skills

Work Rights

Not specified

Tailored Resume

Cover Letter