Dentsu Creative is seeking a Senior eCRM Specialist in Warsaw, Poland, to manage audience segmentation, data analysis, and quality assurance for eCRM strategies and campaigns. The role requires a minimum of 3-4 years of experience in eCRM and marketing automation, along with a strong understanding of relevant tools and analytical skills
Job Summary
The role involves independently configuring and executing end-to-end email, SMS, and push campaigns while ensuring technical quality and personalization accuracy.
Candidates will collaborate with creative teams to brief copy and designs, analyze campaign performance, and propose strategic optimizations based on data insights.
The position offers a hybrid work model, wellness days, summer Fridays, and access to global development programs within the Dentsu network.
Matching Summary
Match Score: 85
Dentsu Creative is seeking a Senior eCRM Specialist in Warsaw, Poland, to manage audience segmentation, data analysis, and quality assurance for eCRM strategies and campaigns. The role requires a minimum of 3-4 years of experience in eCRM and marketing automation, along with a strong understanding of relevant tools and analytical skills.
Skills & Requirements
Must-have
3-4 years eCRM experience
End-to-end campaign execution
Email/SMS/Push configuration
Segmentation and A/B testing
Client collaboration skills
English B2 proficiency
Nice-to-have
HTML/CSS coding knowledge
CDP platform experience
BI tool proficiency
SQL basics
Agency background preferred
Key Requirements
Minimum 3-4 years in eCRM or marketing automation
Proficiency in at least one major eCRM tool
Strong analytical thinking and data interpretation skills