Senior Manager Marketing Category Sportstyle

Puma

**
6-8+ years category marketing experience
Full-funnel marketing program development
Cross-functional collaboration with merchandising
** Puma is seeking a Senior Manager for their Sportstyle category to create and execute marketing plans that align with global strategies, focusing on integrated campaigns across various channels. The ideal candidate will have extensive experience in category marketing within the consumer, sports, lifestyle, or fashion industries and will drive performance across European markets. **

Job Summary

  • Build the annual marketing plan for Prime & Select based on global guidance while aligning with merchandise and e-commerce priorities.
  • Drive integrated campaign planning and execution across marketing, channel, media, and content experts in regional and local teams.
  • Partner with merchandising and sales teams to identify commercial opportunities and improve sell-in and sell-through performance.

Matching Summary

Match Score: 75

** Puma is seeking a Senior Manager for their Sportstyle category to create and execute marketing plans that align with global strategies, focusing on integrated campaigns across various channels. The ideal candidate will have extensive experience in category marketing within the consumer, sports, lifestyle, or fashion industries and will drive performance across European markets. **

Skills & Requirements

Must-have

  • 6-8+ years category marketing experience
  • Full-funnel marketing program development
  • Cross-functional collaboration with Merchandising
  • European market adaptation expertise
  • Campaign performance analysis and ROI

Nice-to-have

  • Strong analytical skills for KPI evaluation
  • Experience in sports or lifestyle industries
  • Ability to develop always-on activation toolkits
  • Team spirit and vibrant leadership style
  • Strategic planning aligned with global guidance

Key Requirements

  • 6-8+ years of experience in category marketing
  • Proven background in full-funnel marketing
  • Experience working across European markets

Work Rights

Not specified

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