Sr. Director Of Global Email & Marketing Automation

GLOBAL PAYMENT HOLDING COMPANY

Atlanta, United States
Marketing automation platforms (marketo, hubspot, pardot)
Global team management
Email & sms automation programs
The Sr. Director of Global Email & Marketing Automation leads the lifecycle marketing operations and marketing automation function, overseeing strategy, execution, and optimization across multiple platforms including Adobe Marketo Engage, HubSpot, and Salesforce Pardot

Job Summary

  • The Sr. Director of Global Email & Marketing Automation leads the lifecycle marketing operations and marketing automation function, overseeing strategy, execution, and optimization across multiple platforms including Adobe Marketo Engage, HubSpot, and Salesforce Pardot.
  • This leader will report to the head of Global Marketing Operations and will work closely with our Line of Business marketers, Product Marketing, Marketing Analytics, Campaign Operations, CRM and Digital Operations teams to plan and execute improved customer experience and revenue outcomes.
  • The role requires managing a global team, supporting platform consolidation and migration, and ensuring compliance with privacy regulations while driving pipeline growth and delivering personalized customer experiences at scale.

Matching Summary

The Sr. Director of Global Email & Marketing Automation leads the lifecycle marketing operations and marketing automation function, overseeing strategy, execution, and optimization across multiple platforms including Adobe Marketo Engage, HubSpot, and Salesforce Pardot.

Skills & Requirements

Must-have

  • Marketing Automation Platforms (Marketo, HubSpot, Pardot)
  • Global Team Management
  • Email & SMS Automation Programs
  • Audience Segmentation & Personalization
  • Lead Scoring & Nurture Workflows
  • CRM Integration & Data Synchronization
  • Privacy Regulations Compliance

Nice-to-have

  • Cross-functional Leadership
  • Stakeholder Communication
  • Emerging Technology Evaluation
  • Financial Business Case Development
  • AI in Marketing Automation

Key Requirements

  • 10+ years digital operations experience
  • 7+ years Marketo experience
  • 7+ years managing global teams
  • 7+ years vendor management
  • 5+ years platform migration experience
  • Experience in campaign attribution modeling

Work Rights

Not specified

Tailored Resume

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