The role involves planning and directing the facility's public relations and marketing programs to maintain and increase census
Job Summary
The role involves planning and directing the facility's public relations and marketing programs to maintain and increase census.
The incumbent must develop written policies governing the release of information concerning residents and employees in accordance with Privacy Rules.
Responsibilities include preparing a departmental operating budget and supervising staff while maintaining confidentiality of protected health information.
Matching Summary
The role involves planning and directing the facility's public relations and marketing programs to maintain and increase census.
Skills & Requirements
Must-have
Bachelor's Degree or equivalent experience
Develop and direct marketing programs
Manage resident privacy and HIPAA compliance
Create departmental operating budgets
Oversee public relations and media relations
Nice-to-have
Creative support for activity departments
Strong rapport with community leaders
Experience with customer satisfaction surveys
Ability to work during emergency situations
Positive emphasis on facility atmosphere
Key Requirements
Bachelor's Degree from accredited college/university
Five years experience in marketing/public relations in health care