PRUDENTIAL ASSURANCE COMPANY SINGAPORE (PTE) LIMITED
Singapore, Singapore
**
12+ years marketing strategy experience
Enterprise level strategic planning
Senior stakeholder management skills
**
Prudential Assurance Company Singapore is seeking a Head of Customer & Marketing Strategy to drive marketing direction, support business growth, and enhance customer engagement. The ideal candidate will have extensive experience in marketing strategy and stakeholder management, and will collaborate closely with senior leadership to align marketing initiatives with enterprise objectives.
**
Job Summary
This role serves as the strategic architect for the Customer division, defining priorities and guiding the organization on where to play and how to win.
The incumbent will partner with senior leaders across Customer, Distribution, Strategy, and Transformation teams to ensure marketing strategies are coherent and aligned with enterprise objectives.
Key responsibilities include driving annual and multi-year marketing strategic planning, developing integrated roadmaps, and synthesizing research into clear strategic implications for leadership decision-making.
Matching Summary
Match Score: 75
**
Prudential Assurance Company Singapore is seeking a Head of Customer & Marketing Strategy to drive marketing direction, support business growth, and enhance customer engagement. The ideal candidate will have extensive experience in marketing strategy and stakeholder management, and will collaborate closely with senior leadership to align marketing initiatives with enterprise objectives.
**
Skills & Requirements
Must-have
12+ years marketing strategy experience
Enterprise level strategic planning
Senior stakeholder management skills
Financial analysis and forecasting
Customer lifecycle strategy development
Nice-to-have
Ability to simplify complex problems
Comfort operating in ambiguity
Constructive challenge of existing thinking
Cross-functional project leadership
Deep customer and market orientation
Key Requirements
Bachelor's degree in Marketing, Business, or Economics
12 or more years of experience in marketing or commercial strategy
Strong background in developing enterprise-level strategies