Senior Director, Imx Digital

Coca-Cola

Shanghai, China
Not specified; not specified; not specified
**
12-15 years digital marketing leadership experience
Strategic planning for owned digital platforms
Cross-functional collaboration with bottling partners
** Coca-Cola is seeking a Senior Director for IMX Digital in Shanghai, responsible for leading digital transformation and fostering a unified social and digital experience. The ideal candidate will have extensive digital marketing leadership experience and strong collaboration skills to drive strategic initiatives that resonate with consumers. **

Job Summary

  • This role is responsible for leading TCCC social transformation by fostering a culture of unified social & digital experience.
  • The incumbent must define and iterate the Long-range Plan and Annual Business Plan aligned with business objectives.
  • Candidates are expected to collaborate with cross-functional teams including Marketing Categories, IMX E2E/ Media, and Bottling Partners.

Matching Summary

Match Score: 75

** Coca-Cola is seeking a Senior Director for IMX Digital in Shanghai, responsible for leading digital transformation and fostering a unified social and digital experience. The ideal candidate will have extensive digital marketing leadership experience and strong collaboration skills to drive strategic initiatives that resonate with consumers. **

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • 12-15 years digital marketing leadership experience
  • Strategic planning for owned digital platforms
  • Cross-functional collaboration with bottling partners
  • Data-driven consumer engagement strategies
  • Digital commerce campaign execution

Nice-to-have

  • Passion for consumer-centered innovation
  • Growth mindset and inclusive culture
  • Experience with emerging digital technologies
  • Ability to drive results in ambiguous environments

Key Requirements

  • Minimum 12-15 years proven experience as Digital Marketing Lead
  • Proven experience in customer-centric digital marketing domains
  • Strong leadership skills in fast-paced environments

Work Rights

Not specified

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