Sr Demand Generation Manager, Data Cloud

Workday

Pleasanton, CA, USA
Base: $136,500 - $204,700 usd; bonus/equity: eligi...
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B2b demand generation experience
Marketing to cio and senior it decision makers
Hands-on partner co-marketing execution
** Workday is seeking a Sr Demand Generation Manager for its Data Cloud team in Pleasanton, CA. The ideal candidate will lead marketing strategies targeting CIO and senior IT decision-makers, focusing on integrated campaigns, co-marketing efforts, and performance reporting in a fast-paced environment. **

Job Summary

  • This role serves as the primary day-to-day marketing executor for Workday Data Cloud, owning campaign planning and program execution to drive pipeline for AI innovations.
  • The position requires deep expertise in engaging CIO, CTO, and senior IT personas through targeted digital, ABM, and partner co-marketing strategies.
  • Workday offers a flexible work approach requiring at least 50% time in-office or field, combined with competitive compensation including base salary, bonus, and stock grants.

Matching Summary

Match Score: 75

** Workday is seeking a Sr Demand Generation Manager for its Data Cloud team in Pleasanton, CA. The ideal candidate will lead marketing strategies targeting CIO and senior IT decision-makers, focusing on integrated campaigns, co-marketing efforts, and performance reporting in a fast-paced environment. **

Salary

Base: $136,500 - $204,700 USD; Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants; Benefits: Comprehensive benefits package described on company site

Skills & Requirements

Must-have

  • B2B demand generation experience
  • Marketing to CIO and senior IT decision makers
  • Hands-on partner co-marketing execution
  • Data platform or AI product marketing background
  • Full-funnel integrated campaign management

Nice-to-have

  • Test-and-learn mindset with bias for action
  • Strong written and verbal communication skills
  • Ability to simplify technical topics for executives
  • Experience in fast-paced enterprise environments

Key Requirements

  • 5–7 years of B2B marketing experience
  • Direct experience marketing to CIO/CTO audiences
  • Proven hands-on co-marketing with technology partners

Work Rights

Not specified

Tailored Resume

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