Fully responsible for the development and execution of Caltrate & Centrum's content and paid media strategy on Douyin platform, driving brand 5A assets, brand search and paid media efficiency
Job Summary
Fully responsible for the development and execution of Caltrate & Centrum's content and paid media strategy on Douyin platform, driving brand 5A assets, brand search and paid media efficiency.
Lead the strategy for Douyin and brand advertising, being accountable for advertising ROI and establishing a robust data monitoring and analysis system.
Collaborate closely with Brand Marketing, Douyin Sales Operations, Product, Trade Marketing, and Supply Chain teams to ensure seamless integration of marketing activities.
Matching Summary
Fully responsible for the development and execution of Caltrate & Centrum's content and paid media strategy on Douyin platform, driving brand 5A assets, brand search and paid media efficiency.
Skills & Requirements
Must-have
Douyin content ecosystem mastery
Paid media ROI target achievement
Cross-functional collaboration
Content quality assurance
Data-driven strategy optimization
Nice-to-have
Agile, performance-focused culture
Deep human understanding and trusted science
Bold ambitions and enormous opportunity
Key Requirements
5+ years experience in brand social marketing or Douyin e-commerce