Partner Marketing Manager (remote Or Hybrid - Reston)
ICF
Reston, VA, United States
Base: $98,187.00 - $166,919.00; bonus/equity: not ...
Hybrid
Joint go-to-market strategies
Demand generation
Partner-sourced revenue
Lead and execute joint go-to-market (GTM) strategies with technology partners to amplify brand presence and drive demand generation
Job Summary
Lead and execute joint go-to-market (GTM) strategies with technology partners to amplify brand presence and drive demand generation.
Develop and execute multi-channel partner marketing programs, including digital campaigns, events, and thought leadership initiatives, creating joint messaging and collateral.
Track and report on key performance metrics, analyze campaign results, and optimize partner content and marketing assets for maximum impact.
Matching Summary
Lead and execute joint go-to-market (GTM) strategies with technology partners to amplify brand presence and drive demand generation.
Salary
Base: $98,187.00 - $166,919.00; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
Joint go-to-market strategies
Demand generation
Partner-sourced revenue
Integrated campaign management
Public sector experience
Technology marketing campaigns
Nice-to-have
Translating complex ideas
Team player
Building high-impact alliances
Emerging technologies familiarity
Key Requirements
7+ years in partner marketing or channel development
3+ years developing joint GTM strategies
Bachelor's degree in Marketing, Business, Communications, IT, or related field
Experience with marketing automation, CRM, sales enablement tools
Demonstrated success leveraging partner market development funds