Senior Product Marketing Manager, Fashion & Fitness, Social Marketing

Amazon

New York, NY, US
Not specified; not specified; not specified
On-site
Paid social marketing strategy
Fashion & fitness vertical expertise
Creative and merchandising alignment
This role owns paid social marketing for the Fashion & Fitness vertical, driving performance through creative strategy and channel execution

Job Summary

  • This role owns paid social marketing for the Fashion & Fitness vertical, driving performance through creative strategy and channel execution.
  • The successful candidate will translate category trends and customer behavior into high-performing social programs across Meta, TikTok, and Pinterest.
  • Key responsibilities include curating hero SKUs, developing performance-informed creative briefs, and maintaining a trend intelligence function.

Matching Summary

This role owns paid social marketing for the Fashion & Fitness vertical, driving performance through creative strategy and channel execution.

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • Paid social marketing strategy
  • Fashion & Fitness vertical expertise
  • Creative and merchandising alignment
  • Performance data analysis (CTR, ROAS)
  • Meta TikTok Pinterest platform knowledge

Nice-to-have

  • Strong creative judgment instincts
  • Trend intelligence and forecasting
  • Cross-functional partnership skills
  • Data-driven iteration mindset
  • Seasonal campaign planning experience

Key Requirements

  • Senior level experience in product marketing
  • Proven track record in paid social performance
  • Deep understanding of fashion and fitness trends

Work Rights

Not specified

Tailored Resume

Cover Letter