Campaign Director, Cio Persona

Workday

Pleasanton, CA, USA
Base: $170,600 - $255,800 usd (pleasanton); base: ...
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10+ years global b2b marketing experience
8-10+ years marketing to cios
Complex matrix organization leadership
** Workday is seeking a Campaign Director for the CIO Persona, responsible for leading the global marketing strategy targeting enterprise IT buyers. This senior-level role involves translating complex technology narratives into impactful marketing campaigns while collaborating with cross-functional teams to drive brand awareness and demand. **

Job Summary

  • This senior-level role defines Workday's global go-to-market campaign for the enterprise IT buyer, positioning the company as the definitive leader in enterprise AI.
  • The Campaign Director will translate complex technologies including platform, applications, and agentic capabilities into a single cohesive market story that drives demand.
  • Workday offers a flexible work approach requiring at least 50% time in-office or with customers, alongside competitive compensation including base salary, bonus, and stock grants.

Matching Summary

Match Score: 75

** Workday is seeking a Campaign Director for the CIO Persona, responsible for leading the global marketing strategy targeting enterprise IT buyers. This senior-level role involves translating complex technology narratives into impactful marketing campaigns while collaborating with cross-functional teams to drive brand awareness and demand. **

Salary

Base: $170,600 - $255,800 USD (Pleasanton); Base: $144,000 - $255,800 USD (Other US); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants; Benefits: Comprehensive benefits package described on careers site

Skills & Requirements

Must-have

  • 10+ years global B2B marketing experience
  • 8-10+ years marketing to CIOs
  • Complex matrix organization leadership
  • Full-funnel campaign orchestration
  • AI and enterprise technology trends

Nice-to-have

  • Executive presence and influence skills
  • Sun-drenched optimism and drive
  • Cross-functional player-coach approach
  • Data-driven proactive optimization mindset
  • Collaborative culture of integrity

Key Requirements

  • 10+ years leading global B2B marketing campaigns
  • 8-10+ years experience marketing to CIOs
  • 5+ years in complex matrixed organizations
  • Proven experience with modern B2B marketing tech stack

Work Rights

Not specified

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