Digital Product Manager Crm & Customer Engagement (w/m/d)

Fielmann AG

Base: not specified; bonus/equity: 13th salary wit...
Fully remote
Experience in product management with crm or cdp focus
Strong understanding of data-driven products and customer engagement
Proven ability to collaborate with data engineering and software development teams
Fielmann AG is seeking a Digital Product Manager for CRM & Customer Engagement. This fully remote position requires expertise in product management, particularly in CRM and customer data platforms, to enhance customer engagement and retention strategies

Job Summary

  • You will take end-to-end responsibility for developing and maintaining the Customer Engagement & Retention platforms.
  • The role involves collaborating with Marketing, CRM, Sales, E-Commerce, and Data Analytics to build scalable solutions.
  • Employees receive an annual budget of €1,080 for Fielmann products plus flexible remote work options up to 60%.

Matching Summary

Match Score: 85

Fielmann AG is seeking a Digital Product Manager for CRM & Customer Engagement. This fully remote position requires expertise in product management, particularly in CRM and customer data platforms, to enhance customer engagement and retention strategies.

Salary

Base: Not specified; Bonus/Equity: 13th salary with option to convert to time off; Benefits: Employee stock options, asset-building contributions, €1,080 product budget

Skills & Requirements

Must-have

  • Experience in Product Management with CRM or CDP focus
  • Strong understanding of data-driven products and customer engagement
  • Proven ability to collaborate with Data Engineering and Software Development teams
  • Skill in translating business requirements into Epics and User Stories
  • Experience prioritizing based on Business Impact and Retention goals

Nice-to-have

  • Familiarity with agile working methods and complex platform structures
  • Ability to communicate effectively between business and technical stakeholders
  • Track record of driving initiatives independently with clear ownership
  • Analytical mindset focused on KPIs and measurable outcomes

Key Requirements

  • Several years of experience in Product Management
  • Background in CRM, CDP, or Marketing Automation environments
  • Experience working with technical teams like Data Engineers

Work Rights

Not specified

Tailored Resume

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