Ieg Global 印度发行市场经理（休闲方向） India Publishing Marketing Manager

Tencent Music Entertainment Group

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3+ years overseas game publishing experience
India market operational experience
Fluent english communication skills
** Tencent Music Entertainment Group is seeking an India Publishing Marketing Manager to develop and execute marketing strategies for casual games in the Indian market. The ideal candidate will have experience in game marketing, strong communication skills, and a passion for gaming. **

Job Summary

  • The role involves formulating comprehensive marketing strategies for casual games specifically tailored to the Indian market's unique user characteristics and cultural habits.
  • Candidates will lead large-scale marketing campaigns including new game launches, version updates, and holiday events by integrating local content, KOLs, and operator resources.
  • The position requires continuous monitoring of market trends and competitor dynamics to evaluate campaign effectiveness and optimize future strategies based on data insights.

Matching Summary

Match Score: 75

** Tencent Music Entertainment Group is seeking an India Publishing Marketing Manager to develop and execute marketing strategies for casual games in the Indian market. The ideal candidate will have experience in game marketing, strong communication skills, and a passion for gaming. **

Skills & Requirements

Must-have

  • 3+ years overseas game publishing experience
  • India market operational experience
  • Fluent English communication skills
  • Casual or hyper-casual game marketing expertise
  • Strategic planning and budget allocation

Nice-to-have

  • Hindi language proficiency
  • Deep understanding of mobile gaming player pain points
  • Experience with KOL/KOC partnerships
  • Operator cooperation management
  • Passion for mobile gaming as a player

Key Requirements

  • 3 years of overseas game publishing/marketing experience
  • Proven track record in India market operations
  • Fluency in English as a working language
  • Background in casual/hyper-casual game genres

Work Rights

Not specified

Tailored Resume

Cover Letter