This role serves as the architect of high-impact, account-based marketing strategies to deepen relationships and accelerate growth within existing customer accounts
Job Summary
This role serves as the architect of high-impact, account-based marketing strategies to deepen relationships and accelerate growth within existing customer accounts.
The successful candidate will lead regional customer webinars, support product launches, and act as the primary marketing interface for flagship events like AVEVA World.
You will partner closely with Customer Success, Sales, and Adoption teams to deliver personalized experiences that drive product adoption and customer lifetime value.
Matching Summary
This role serves as the architect of high-impact, account-based marketing strategies to deepen relationships and accelerate growth within existing customer accounts.
Skills & Requirements
Must-have
B2B account-based marketing experience
Cross-sell and upsell campaign design
Customer webinar programme management
Data-driven KPI definition and analysis
Stakeholder management across functions
Nice-to-have
Experience in industrial software sector
Product launch support capabilities
Collaborative and innovative mindset
Familiarity with ABM tools and CRM
Key Requirements
Bachelor's degree in marketing or Business
2+ years of B2B marketing experience
Proven success in ABM programmes driving expansion