Manager, Lifecycle & Retention

ShopMy

Remote, United States
Base salary: flexible estimate; bonus/equity: equi...
Remote
5-7 years lifecycle or crm experience
Build automated lifecycle flows end-to-end
Loyalty program launch or growth experience
ShopMy is seeking a data-driven Manager of Lifecycle & Retention to develop and oversee their shopper lifecycle program, focusing on enhancing customer activation, engagement, and long-term retention. The ideal candidate will have strong experience in lifecycle marketing, particularly within e-commerce, and possess a rigorous, analytical mindset

Job Summary

  • ShopMy is a unicorn company revolutionizing e-commerce by building infrastructure for human-led curation at scale.
  • The role involves owning the full shopper lifecycle from onboarding to loyalty, building automated flows across email, push, and in-app channels.
  • Employees receive equity, flexible PTO, 14 weeks of parental leave, and various stipends including wellness and technology.

Matching Summary

Match Score: 85

ShopMy is seeking a data-driven Manager of Lifecycle & Retention to develop and oversee their shopper lifecycle program, focusing on enhancing customer activation, engagement, and long-term retention. The ideal candidate will have strong experience in lifecycle marketing, particularly within e-commerce, and possess a rigorous, analytical mindset.

Salary

Base salary: Flexible estimate; Bonus/Equity: Equity included for all employees; Benefits: Medical/Dental at 70%, 401k match, flexible PTO

Skills & Requirements

Must-have

  • 5-7 years lifecycle or CRM experience
  • Build automated lifecycle flows end-to-end
  • Loyalty program launch or growth experience
  • Klaviyo proficiency required
  • Data-driven mindset with A/B testing

Nice-to-have

  • Experience in beauty or fashion D2C
  • In-app or push notification ownership
  • Familiarity with Amplitude and Looker
  • Prior co-branded card experience
  • Ability to operate with ambiguity

Key Requirements

  • 5-7 years hands-on lifecycle or retention marketing experience
  • Proven track record launching or growing loyalty programs
  • Strong proficiency with Klaviyo or similar CRM platforms

Work Rights

Not specified

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