Job Summary

• The Personalization Manager leads audience level personalization across the WGU marketing experience to increase positive user behavior, up to application.
• Collaborating with internal teams, the manager leverages qualitative and quantitative data to find the right avenues to enrich the prospective student’s experience.
• This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

Matching Summary

Salary

Pay Range: $73,000.00 - $109,400.00; Bonus/Equity: Eligible for bonuses; Benefits: Medical, dental, vision, telehealth and mental healthcare, HSA/FSA, life insurance, disability, supplemental coverages, legal and identity theft, retirement savings plan, wellbeing program, discounted WGU tuition, flexible PTO, flexible sick time, 11 paid holidays, parental leave

Skills & Requirements

Key Requirements

• Five years or more experience
• Bachelor's degree or equivalent relevant experience
• Proficient in personalization and A/B testing tools
• Understanding of JavaScript, HTML & CSS
• Experience with CMS platforms
• Experience with UX Design principles

Work Rights