Director Of Enrollment Marketing, Smeal College Of Business

Penn State Smeal College of Business

University Park, Pennsylvania, United States
Base: $86,300.00 - $129,500.00; bonus/equity: not ...
Hybrid
8+ years marketing experience
3+ years supervisory experience
Salesforce marketing cloud expertise
This role involves architecting the marketing engine to drive growth for a diverse portfolio of graduate and undergraduate programs at Penn State Smeal College of Business

Job Summary

  • This role involves architecting the marketing engine to drive growth for a diverse portfolio of graduate and undergraduate programs at Penn State Smeal College of Business.
  • The successful candidate will manage a team of marketing professionals, oversee budget allocation, and utilize Salesforce Marketing Cloud for automated email journeys and lead nurturing.
  • Employees receive a competitive benefits package including comprehensive medical coverage, robust retirement plans, and a generous 75% tuition discount for eligible family members.

Matching Summary

This role involves architecting the marketing engine to drive growth for a diverse portfolio of graduate and undergraduate programs at Penn State Smeal College of Business.

Salary

Base: $86,300.00 - $129,500.00; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, vision, retirement plans, 75% tuition discount

Skills & Requirements

Must-have

  • 8+ years marketing experience
  • 3+ years supervisory experience
  • Salesforce Marketing Cloud expertise
  • Performance marketing and lead generation
  • Data-driven multi-channel campaign execution

Nice-to-have

  • Higher education enrollment marketing background
  • SEO/SEM and paid media knowledge
  • Experience with EdTech trends
  • Strong stakeholder collaboration skills
  • Passion for measurable impact

Key Requirements

  • Bachelor's degree in marketing or related field
  • 8+ years progressive marketing experience
  • 3+ years of direct supervisory experience
  • Authorization to work in the U.S.
  • Successful completion of credit history check

Work Rights

Must be authorized to work in the U.S.

Tailored Resume

Cover Letter