Associate Director, Marketing - Hcc

Merck & Co., Inc.

Base: $142,400.00 - $224,100.00; bonus/equity: ann...
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5+ years us pharma consumer marketing experience
Build integrated omnichannel adherence programs
Define adherence kpis and measurement frameworks
** Merck & Co., Inc. is seeking an Associate Director of Consumer Marketing for their Pulmonary Arterial Hypertension brand team. This role focuses on creating and implementing a Patient Adherence Program to enhance patient engagement and retention through a comprehensive strategy that incorporates patient insights, behavioral science, and omnichannel engagement. **

Job Summary

  • The role is accountable for building an integrated adherence ecosystem that combines patient insights, behavioral science interventions, and robust analytics to deliver measurable patient impact.
  • Within the first 12-18 months, the successful leader will stand up and scale an omnichannel adherence program that measurably improves persistence and sustained engagement across key patient segments.
  • The company offers a comprehensive benefits package including medical, dental, vision, 401(k), paid holidays, and an annual bonus eligibility.

Matching Summary

Match Score: 75

** Merck & Co., Inc. is seeking an Associate Director of Consumer Marketing for their Pulmonary Arterial Hypertension brand team. This role focuses on creating and implementing a Patient Adherence Program to enhance patient engagement and retention through a comprehensive strategy that incorporates patient insights, behavioral science, and omnichannel engagement. **

Salary

Base: $142,400.00 - $224,100.00; Bonus/Equity: Annual bonus and long-term incentive eligible; Benefits: Medical, dental, vision, 401(k), paid time off

Skills & Requirements

Must-have

  • 5+ years US pharma consumer marketing experience
  • Build integrated omnichannel adherence programs
  • Define adherence KPIs and measurement frameworks
  • Manage vendor contracts and agency relationships
  • Ensure FDA regulatory and HIPAA compliance

Nice-to-have

  • Experience with rare disease commercialization
  • Familiarity with Pulmonary Arterial Hypertension
  • Agile delivery model experience
  • Advanced degree in MPH or MBA
  • Strong executive storytelling capabilities

Key Requirements

  • BA/BS degree required; MBA or MPH preferred
  • 5+ years relevant experience in US pharma/biopharma
  • Demonstrated success in patient support program execution

Work Rights

Not specified

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