Develop growth strategies for the assigned category in the O2O channel, including budget allocation, operational details, and tracking
Job Summary
Develop growth strategies for the assigned category in the O2O channel, including budget allocation, operational details, and tracking.
Create content based on consumer insights, scenario exploration, and medical endorsements to build audience assets and data banks.
Build a competitive and professional cross-functional team with multi-functional capabilities to drive brand competitiveness and market share in the instant retail industry.
Matching Summary
Develop growth strategies for the assigned category in the O2O channel, including budget allocation, operational details, and tracking.
Skills & Requirements
Must-have
O2O channel strategy
consumer insights and data
platform partnership management
content creation and iteration
cross-functional team collaboration
Nice-to-have
human understanding and trusted science
agile, performance-focused culture
delivering better everyday health with humanity
Key Requirements
Eight years of experience in pharmaceutical retail, new pharmaceutical retail, or digital marketing
Bachelor's degree or higher
Experience in pharmaceutical instant retail preferred