Sr. Demand Generation Manager

Workday

USA
Base: $115,200 usd - $172,800 usd (primary locatio...
Fully remote
End-to-end demand generation programs
Pipeline contribution and revenue tracking
Multi-channel campaign execution
The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth

Job Summary

  • The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth.
  • The Demand Generation Manager owns end-to-end demand programs that convert awareness into qualified pipeline across segments and regions, serving as the connective tissue between marketing strategy and sales outcomes.
  • Workday offers a flexible work approach combining in-person and remote time, with a culture rooted in integrity, empathy, and shared enthusiasm.

Matching Summary

The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth.

Salary

Base: $115,200 USD - $172,800 USD (primary location); Bonus/Equity: Eligible for bonus plan and stock grants; Benefits: Not specified

Skills & Requirements

Must-have

  • End-to-end demand generation programs
  • Pipeline contribution and revenue tracking
  • Multi-channel campaign execution
  • Webinar and field event planning
  • Cross-functional stakeholder collaboration

Nice-to-have

  • Strong communication skills
  • Strategic planning aligned to business priorities
  • Proactive reporting and insights
  • Flexible work environment
  • Culture rooted in integrity and empathy

Key Requirements

  • 8+ years demand generation experience
  • 8+ years revenue tracking and funnel reporting
  • Experience owning webinars and field events
  • Proficiency in marketing platform data hygiene
  • Experience in strategic campaign planning

Work Rights

Not specified

Tailored Resume

Cover Letter