Marketing Director (Brand & Demand Generation)

DCS CARD CENTRE PTE. LTD.

Singapore, Singapore
Not specified (assumed hybrid based on fintech industry norms)
6-10 years marketing experience
Inbound lead generation expertise
Website conversion optimization
DCS Card Centre Pte. Ltd. is seeking a Marketing Director focused on brand and demand generation to enhance its market presence in the fintech sector. The ideal candidate will have extensive experience in driving inbound leads and managing marketing strategies, particularly in Web3 and payments

Job Summary

  • The role focuses on driving market visibility, inbound demand, and strategic narrative for a fast-growing fintech company.
  • Responsibilities include managing the product website, optimizing lead generation funnels, and executing performance marketing campaigns.
  • The successful candidate will collaborate with BD and AM teams to align marketing efforts with revenue goals and business priorities.

Matching Summary

Match Score: 85

DCS Card Centre Pte. Ltd. is seeking a Marketing Director focused on brand and demand generation to enhance its market presence in the fintech sector. The ideal candidate will have extensive experience in driving inbound leads and managing marketing strategies, particularly in Web3 and payments.

Skills & Requirements

Must-have

  • 6-10 years marketing experience
  • Inbound lead generation expertise
  • Website conversion optimization
  • PR and communications strategy
  • Partner co-marketing initiatives

Nice-to-have

  • Web3 domain knowledge
  • Cross-border payment models
  • Strong storytelling ability
  • Ecosystem collaboration skills
  • Performance marketing mindset

Key Requirements

  • Bachelor's degree in Marketing or Business
  • 6-10+ years in Fintech or Web3
  • Proven track record of MQL generation

Work Rights

Not specified

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