Director, Brand Home And Direct To Consumer

Pernod Ricard

Vineland Station, Ontario, Canada
Base: $70,000.00 to $74,000.00; bonus/equity: not ...
Onsite
Experience in direct-to-consumer marketing
Strong leadership in hospitality
Data-driven decision making
This role leads the strategy and execution of all direct-to-consumer channels, including the Visitor Centre, Wine Club, and eCommerce

Job Summary

  • This role leads the strategy and execution of all direct-to-consumer channels, including the Visitor Centre, Wine Club, and eCommerce.
  • You will shape how guests discover, experience, and connect with the brand—both onsite and online.
  • Join us at Corby and Hiram Walker, where every day is an opportunity to make a difference.

Matching Summary

This role leads the strategy and execution of all direct-to-consumer channels, including the Visitor Centre, Wine Club, and eCommerce.

Salary

Base: $70,000.00 to $74,000.00; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Experience in direct-to-consumer marketing
  • Strong leadership in hospitality
  • Data-driven decision making

Nice-to-have

  • Passion for storytelling
  • Ability to collaborate across teams
  • Dynamic work environment

Key Requirements

  • 7–10 years in tourism or hospitality
  • 5 years leading visitor experience programs
  • Bachelor's degree in relevant field

Work Rights

Not specified

Tailored Resume

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