Customer Strategy & Segmentation Lead (trưởng Nhóm Chiến Lược & Phân Khúc Khách Hàng)
Prudential Assurance UK
Thành phố Hồ Chí Minh, Vietnam
On-site
Customer lifetime value maximization
Data-driven customer segmentation
Actionable customer insights
Prudential Assurance UK is seeking a Customer Strategy & Segmentation Lead for their office in Ho Chi Minh City, Vietnam. This role focuses on developing customer strategies and segmentation to enhance customer value, retention, and growth through data-driven insights
Job Summary
Define the enterprise-wide customer strategy that maximizes lifetime value, retention, and growth through data-driven customer segmentation, insights, and personalization.
Lead the development of the company’s customer strategy, aligning with overall business, brand, and distribution objectives.
Design and maintain a comprehensive customer segmentation model based on demographics, behavior, value, and needs.
Matching Summary
Match Score: 85
Prudential Assurance UK is seeking a Customer Strategy & Segmentation Lead for their office in Ho Chi Minh City, Vietnam. This role focuses on developing customer strategies and segmentation to enhance customer value, retention, and growth through data-driven insights.
Skills & Requirements
Must-have
customer lifetime value maximization
data-driven customer segmentation
actionable customer insights
cross-functional leadership
performance measurement & governance
Nice-to-have
customer journey design
personalization initiatives
strategic and commercial acumen
stakeholder management and influencing skills
Key Requirements
8-12 years experience in life insurance or financial services
Proven track record in developing customer-led strategies
Experience collaborating across marketing, data, and distribution