Sr Crm, Marvel Strike Force

Scopely

Barcelona, Spain
On-site
5+ years crm or lifecycle marketing experience
Midcore mobile games industry background
Proficiency with braze or iterable platforms
Scopely is seeking a Senior CRM Manager for their game Marvel Strike Force in Barcelona, responsible for overseeing player communication strategies and enhancing player engagement. The ideal candidate should have extensive experience in CRM and lifecycle marketing within the mobile gaming industry, alongside strong creative and analytical skills

Job Summary

  • This role owns the end-to-end communication ecosystem, ensuring a cohesive and player-first narrative across all CRM touchpoints.
  • The ideal candidate must have proven experience in midcore mobile games and strong creative instincts for writing high-performing copy.
  • Scopely is a leading global interactive entertainment company known for developing successful titles like MONOPOLY GO! and Pokémon GO.

Matching Summary

Match Score: 85

Scopely is seeking a Senior CRM Manager for their game Marvel Strike Force in Barcelona, responsible for overseeing player communication strategies and enhancing player engagement. The ideal candidate should have extensive experience in CRM and lifecycle marketing within the mobile gaming industry, alongside strong creative and analytical skills.

Skills & Requirements

Must-have

  • 5+ years CRM or lifecycle marketing experience
  • Midcore mobile games industry background
  • Proficiency with Braze or Iterable platforms
  • Strong copywriting and creative direction skills
  • Experience with A/B testing and data analysis

Nice-to-have

  • Deep engagement as a Marvel Strike Force player
  • Experience in sprint-based agile development
  • Ability to influence product feature design
  • Cross-functional stakeholder management skills

Key Requirements

  • 5+ years of hands-on channel execution experience
  • Proven track record in live service environments
  • Fluency in CRM platform orchestration tools

Work Rights

Not specified

Tailored Resume

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