Campaign Marketer (libra - Legal Ai Assistant)

Wolters Kluwer

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Digital marketing automation
Paid media optimization
Conversion rate optimization
** Wolters Kluwer is seeking a Campaign Marketer for their AI legal product, Libra, to develop and execute marketing campaigns that drive customer engagement and adoption. The ideal candidate should have strong digital marketing skills, experience in B2B environments, and a background in SaaS or AI marketing. **

Job Summary

  • Develop and execute end-to-end campaigns throughout the full buyer and customer journey, refining messaging per segment and positioning AI features and benefits.
  • Coordinate and build digital components of campaigns, including marketing automation flows, email campaigns, landing pages, and A/B testing, while optimizing paid campaigns.
  • Monitor campaign performance closely and actively manage customer-focused growth metrics such as trial to activation, demo to deal conversion, product adoption, retention, upsell, and churn risk.

Matching Summary

Match Score: 75

** Wolters Kluwer is seeking a Campaign Marketer for their AI legal product, Libra, to develop and execute marketing campaigns that drive customer engagement and adoption. The ideal candidate should have strong digital marketing skills, experience in B2B environments, and a background in SaaS or AI marketing. **

Skills & Requirements

Must-have

  • Digital marketing automation
  • Paid media optimization
  • Conversion rate optimization
  • SaaS and AI lifecycle marketing
  • B2B campaign marketing experience
  • Marketing automation platforms

Nice-to-have

  • Data-driven insights
  • Experiment-oriented mindset
  • Stakeholder management skills
  • Cross-team collaboration
  • Growth marketing principles

Key Requirements

  • 2+ years of experience
  • Proficiency in English and Dutch

Work Rights

Not specified

Tailored Resume

Cover Letter