Marketing Director, Us Systems And Connectivity

Danaher Corp

Base: $166,000 - $200,000; bonus/equity: eligible ...
Not specified
12+ years marketing in regulated healthcare
Capital equipment and software go-to-market
Lis/ehr integration standards hl7 fhir
Danaher Corporation, through its operating company Cepheid, is seeking a Marketing Director for U.S. Systems and Connectivity, focusing on the marketing strategy for GeneXpert instrument platforms and connectivity solutions. The role requires a strategic leader with extensive experience in healthcare marketing, particularly in product launches and market strategies for diagnostic systems

Job Summary

  • This role leads the U.S. marketing strategy for Cepheid's GeneXpert instrument platforms and connectivity solutions to drive adoption and market leadership.
  • The successful candidate will define positioning, pricing, and value narratives while collaborating with Global Product Management, Sales, and IT teams.
  • Cepheid offers a comprehensive benefits package including medical/dental/vision insurance, 401(k), and paid time off alongside competitive compensation.

Matching Summary

Match Score: 85

Danaher Corporation, through its operating company Cepheid, is seeking a Marketing Director for U.S. Systems and Connectivity, focusing on the marketing strategy for GeneXpert instrument platforms and connectivity solutions. The role requires a strategic leader with extensive experience in healthcare marketing, particularly in product launches and market strategies for diagnostic systems.

Salary

Base: $166,000 - $200,000; Bonus/Equity: Eligible for bonus/incentive pay; Benefits: Comprehensive package including medical/dental/vision and 401(k)

Skills & Requirements

Must-have

  • 12+ years marketing in regulated healthcare
  • Capital equipment and software go-to-market
  • LIS/EHR integration standards HL7 FHIR
  • FDA cybersecurity guidance knowledge
  • U.S. market dynamics and reimbursement

Nice-to-have

  • Laboratory informatics experience
  • Value-based selling expertise
  • ROI/TCO modeling skills
  • Strong stakeholder management
  • Continuous improvement culture

Key Requirements

  • Bachelor's degree with 12+ years experience or Master's with 8+ years
  • Proven success in capital equipment product launches
  • Working knowledge of HL7, FHIR, and IHE LAW profiles
  • Familiarity with FDA cybersecurity expectations

Work Rights

Not specified

Tailored Resume

Cover Letter