Primary location base pyy range: $170,600 usd - $2...
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Global go-to-market campaign
Enterprise ai platform
Full-funnel campaign design
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Workday is seeking a Campaign Director focused on the CIO persona to lead global go-to-market strategies, emphasizing the company’s AI capabilities and enterprise technology offerings. The ideal candidate will have extensive experience in B2B marketing, particularly in the tech sector, and will be responsible for crafting compelling narratives that drive demand and market leadership.
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Job Summary
The Campaign Director, CIO Persona is responsible for defining and driving Workday’s global go-to-market campaign for the enterprise IT buyer, positioning Workday as the enterprise AI platform and superintelligence for work across all touchpoints.
This role sits at the center of one of Workday’s most critical transformations: shaping how the market understands the convergence of platform, applications, AI, and agents into a single, cohesive story.
We’re obsessed with making hard work pay off, for our people, our customers, and the world around us.
Matching Summary
Match Score: 75
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Workday is seeking a Campaign Director focused on the CIO persona to lead global go-to-market strategies, emphasizing the company’s AI capabilities and enterprise technology offerings. The ideal candidate will have extensive experience in B2B marketing, particularly in the tech sector, and will be responsible for crafting compelling narratives that drive demand and market leadership.
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Salary
Primary Location Base Pay Range: $170,600 USD - $255,800 USD; Additional US Location(s) Base Pay Range: $144,000 USD - $255,800 USD; Colorado pay range: $151,600 - $227,400 USD
Skills & Requirements
Must-have
global go-to-market campaign
enterprise AI platform
full-funnel campaign design
multichannel GTM approach
AI, platforms, and cloud ecosystems
Nice-to-have
sun-drenched optimism and drive
courageous collaborators
curious minds
bold ideas and genuine care
Key Requirements
10+ years of experience leading global B2B marketing or GTM campaigns
5+ years working in a complex, matrixed organization
8-10+ years of proven experience marketing to CIOs, developers, or technical buyers
Proven experience and understanding of key technologies in a modern B2B marketing tech stack