Haleon is seeking a Content Team PM to lead the development and execution of content strategies for Douyin (TikTok) with a focus on generating high-engagement short videos and driving account growth. The ideal candidate will have extensive experience in content team management and a deep understanding of Douyin's algorithms and user psychology
Job Summary
The role involves building a Douyin native content team from scratch to scale output for the consumer health company Haleon.
Candidates must manage the full video production lifecycle including scripting, shooting, editing, and data-driven algorithm optimization.
The position requires close collaboration with the live streaming team to integrate content strategy with sales conversion goals.
Matching Summary
Match Score: 85
Haleon is seeking a Content Team PM to lead the development and execution of content strategies for Douyin (TikTok) with a focus on generating high-engagement short videos and driving account growth. The ideal candidate will have extensive experience in content team management and a deep understanding of Douyin's algorithms and user psychology.
Skills & Requirements
Must-have
3+ years Douyin content team management
0-to-1 Douyin team building experience
Douyin algorithm and traffic optimization
Short video production and editing oversight
Live streaming traffic support
Nice-to-have
AI trend analysis skills
E-commerce content experience
High creativity and market sensitivity
Strong cross-department collaboration
Resilience under high-pressure live streaming
Key Requirements
College degree or above
3+ years of Douyin content team management
Proven track record of cold start to scaling success