Senior Director, Digital Marketing

CoStar Group

Atlanta, GA, USA
Generous compensation; performance-based incentive...
**
15+ years online marketing experience
Manage $75m+ annual media budget
Expertise in dsps and dmps
** CoStar Group is seeking a Senior Director of Digital Marketing to lead B2C and B2B customer acquisition initiatives for Apartments.com in Atlanta, GA. The ideal candidate will have extensive experience in online marketing, particularly in performance-based media buying, and will be responsible for managing significant budgets and leading a team of marketing professionals. **

Job Summary

  • The role involves leading B2C and B2B customer acquisition initiatives across paid search, programmatic display, and paid social channels.
  • Candidates must have a track record of managing an online media budget of at least $75 million per year for a major brand.
  • The company offers comprehensive benefits including healthcare, 401(k) matching, tuition reimbursement, and access to on-site fitness centers.

Matching Summary

Match Score: 75

** CoStar Group is seeking a Senior Director of Digital Marketing to lead B2C and B2B customer acquisition initiatives for Apartments.com in Atlanta, GA. The ideal candidate will have extensive experience in online marketing, particularly in performance-based media buying, and will be responsible for managing significant budgets and leading a team of marketing professionals. **

Salary

Generous compensation; Performance-based incentives; Not specified base amount

Skills & Requirements

Must-have

  • 15+ years online marketing experience
  • Manage $75M+ annual media budget
  • Expertise in DSPs and DMPs
  • Proven performance-based media buying
  • Team management and mentorship skills

Nice-to-have

  • Experience with both B2C and B2B models
  • Strong communication and presentation skills
  • Ability to apply insights to media strategies
  • Prior experience with online marketplaces

Key Requirements

  • Bachelor's degree from accredited university
  • Minimum 5 years success in performance media buying
  • Prior experience managing DSPs and DMPs
  • Eligible to work full-time in the United States

Work Rights

Must be eligible to work full-time in the US

Tailored Resume

Cover Letter