Avp, Brand Management

Radpartners

Remote
Base: $180,000-$190,000; bonus/equity: eligible fo...
On-site
Enterprise brand strategy
Brand positioning and messaging
Brand architecture frameworks
Lead RP’s enterprise brand strategy, accountable for evolving brand positioning, messaging and identity to advance growth priorities and strengthen RP’s reputation

Job Summary

  • Lead RP’s enterprise brand strategy, accountable for evolving brand positioning, messaging and identity to advance growth priorities and strengthen RP’s reputation.
  • Oversee translation of brand strategy into cohesive, high-impact brand experiences across internal and external audiences, and lead and direct work to position the company as an employer of choice in healthcare and technology.
  • Define and report on KPIs and dashboards for brand health, brand experience, digital performance and recruitment marketing outcomes; use insights to optimize strategy, improve effectiveness and demonstrate value to stakeholders.

Matching Summary

Lead RP’s enterprise brand strategy, accountable for evolving brand positioning, messaging and identity to advance growth priorities and strengthen RP’s reputation.

Salary

Base: $180,000-$190,000; Bonus/Equity: eligible for an annual discretionary bonus; Benefits: competitive total rewards packages including health & wellness coverage, 401k, family planning and telehealth

Skills & Requirements

Must-have

  • enterprise brand strategy
  • brand positioning and messaging
  • brand architecture frameworks
  • creative services governance
  • digital marketing governance
  • employer branding strategy

Nice-to-have

  • category leadership
  • customer-centricity and innovation
  • high-impact brand experiences
  • team leadership and talent development

Key Requirements

  • Bachelor’s degree in marketing, business, or related field
  • 10+ years of progressive brand management and marketing experience
  • 5+ years of people leadership
  • Proven success in healthcare and/or technology sectors
  • Demonstrated experience launching new brands and revitalizing legacy brands

Work Rights

Not specified

Tailored Resume

Cover Letter