Develop and execute marketing strategies to generate pipeline, accelerate deals, and strengthen customer relationships across the West region
Job Summary
Develop and execute marketing strategies to generate pipeline, accelerate deals, and strengthen customer relationships across the West region.
Plan and execute integrated marketing initiatives including regional events, digital campaigns, and webinars, and create an executive engagement program.
Analyze pipeline performance and program results to identify opportunities for growth and optimization, and track marketing program impact including pipeline, MQLs, and ROI.
Matching Summary
Develop and execute marketing strategies to generate pipeline, accelerate deals, and strengthen customer relationships across the West region.
Skills & Requirements
Must-have
B2B marketing experience
Field marketing background
Demand generation experience
Integrated campaigns
Partnering with sales teams
Executive programs with C-level contacts
Nice-to-have
AI-first company mindset
Growth mindset
Leveraging AI for decisions
Building new programs
Testing creative ideas
Cross-functional collaboration
Key Requirements
6+ years B2B marketing experience
Experience building multi-touch marketing programs