Manager - Adtech Delivery

CBA (Commonwealth Bank)

Google analytics 4 experience
Campaign manager 360 proficiency
Tagging infrastructure implementation
This role involves leading the implementation and maintenance of tagging infrastructure across marketing and origination pages to enable smarter decisions

Job Summary

  • This role involves leading the implementation and maintenance of tagging infrastructure across marketing and origination pages to enable smarter decisions.
  • You will collaborate closely with paid media, analytics, and product teams to ensure tagging accuracy and alignment with business goals.
  • The position offers flexible working arrangements, career development pathways, and the opportunity to shape customer engagement for millions of Australians.

Matching Summary

This role involves leading the implementation and maintenance of tagging infrastructure across marketing and origination pages to enable smarter decisions.

Skills & Requirements

Must-have

  • Google Analytics 4 experience
  • Campaign Manager 360 proficiency
  • Tagging infrastructure implementation
  • Conversion API integration
  • Adobe Real-Time CDP knowledge

Nice-to-have

  • GenAI and ML/AI applications
  • Strong stakeholder management skills
  • Passion for data integrity
  • Agile environment experience
  • Cross-functional team collaboration

Key Requirements

  • 3+ years in digital analytics or ad tech
  • Experience with GA4 and Campaign Manager 360
  • Familiarity with Adobe Real-Time CDP
  • Strong stakeholder management capabilities

Work Rights

Not specified

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