Sr Director, Global Marketing Automation & Lifecycle Marketing Role

Global Payments Inc.

10+ years digital operations experience
Adobe marketo engage expertise
Global team management capability
The Sr. Director leads lifecycle marketing operations and strategy across multiple platforms including Adobe Marketo Engage, HubSpot, and Salesforce Pardot

Job Summary

  • The Sr. Director leads lifecycle marketing operations and strategy across multiple platforms including Adobe Marketo Engage, HubSpot, and Salesforce Pardot.
  • This role is responsible for consolidating and migrating 15 legacy platforms while ensuring data consistency and governance across global regions.
  • The position requires designing a multi-touch attribution framework to accurately track customer journeys from campaign entry through revenue generation.

Matching Summary

The Sr. Director leads lifecycle marketing operations and strategy across multiple platforms including Adobe Marketo Engage, HubSpot, and Salesforce Pardot.

Skills & Requirements

Must-have

  • 10+ years digital operations experience
  • Adobe Marketo Engage expertise
  • Global team management capability
  • Snowflake and Amazon Athena integration
  • Multi-touch attribution framework design
  • CRM migration and consolidation leadership

Nice-to-have

  • Strong stakeholder communication skills
  • Experience with SMS automation programs
  • Background in lead scoring models
  • Consultative approach to marketing improvements

Key Requirements

  • 10+ years in digital operations
  • 7+ years with Adobe Marketo Engage
  • 7+ years managing global teams
  • Experience with Snowflake and Athena
  • Proven track record in platform migration

Work Rights

Not specified

Tailored Resume

Cover Letter