Director Marketing, Rvc And Marine

Storable

United States
On-site
B2b saas marketing
Growth and demand generation
Lifecycle marketing
Own the end-to-end marketing strategy for new customer acquisition and retention across the Marine and RV & Camping verticals, scaling high-performing channels with an eye toward pipeline efficiency and CAC optimization

Job Summary

  • Own the end-to-end marketing strategy for new customer acquisition and retention across the Marine and RV & Camping verticals, scaling high-performing channels with an eye toward pipeline efficiency and CAC optimization.
  • Lead, hire, coach, and mentor a team of 2–3 marketers focused on demand generation and customer-centric marketing, fostering a culture rooted in data-driven experimentation and accountability.
  • Serve as the brand steward for marketing efforts within Marine and RV & Camping, localizing and adapting brand messaging, creative, and campaign strategies by region to ensure authenticity and relevance.

Matching Summary

Own the end-to-end marketing strategy for new customer acquisition and retention across the Marine and RV & Camping verticals, scaling high-performing channels with an eye toward pipeline efficiency and CAC optimization.

Skills & Requirements

Must-have

  • B2B SaaS marketing
  • Growth and demand generation
  • Lifecycle marketing
  • HubSpot and Salesforce expertise
  • Data-driven campaign optimization
  • Brand excellence and voice

Nice-to-have

  • AI-led organization
  • Cross-functional stakeholder management
  • Vulnerability, curiosity, and empathy
  • Thrive in fast-paced environment

Key Requirements

  • 7–10+ years B2B SaaS marketing experience
  • Proven success leading marketing teams
  • HubSpot, Salesforce proficiency
  • Pacific Time Zone residency

Work Rights

Must be authorized to work in the US

Tailored Resume

Cover Letter