Base: $105,000 - $125,000; bonus/equity: not speci...
Onsite
5 years progressive marketing experience
Lead cross-functional marketing teams
Experience with crm and analytics tools
The Marketing Director provides strategic leadership for marketing efforts supporting online degree programs across the Universities of Wisconsin system
Job Summary
The Marketing Director provides strategic leadership for marketing efforts supporting online degree programs across the Universities of Wisconsin system.
This role is responsible for developing integrated, data-informed marketing strategies to drive prospective student awareness and lead generation.
Candidates can expect a starting annual salary within a range of $105,000 - $125,000 commensurate with qualifications.
Matching Summary
The Marketing Director provides strategic leadership for marketing efforts supporting online degree programs across the Universities of Wisconsin system.
Salary
Base: $105,000 - $125,000; Bonus/Equity: Not specified; Benefits: Excellent benefits package included
Skills & Requirements
Must-have
5 years progressive marketing experience
Lead cross-functional marketing teams
Experience with CRM and analytics tools
Digital marketing strategy execution
Budget and vendor management
Nice-to-have
Master's degree in marketing or business
Higher education sector experience
Decentralized environment experience
AI-influenced discovery knowledge
Portfolio-based marketing strategies
Key Requirements
Bachelor's degree in marketing, communications, or related field
5 years of progressive marketing experience
Demonstrated experience leading professional staff
Experience coordinating work across multiple marketing functions
Eligibility to work in the United States without sponsorship
Work Rights
Must be eligible to work in the US without employer sponsorship