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The Digital Performance Specialist position at GM in São Caetano do Sul, Brazil, focuses on analyzing digital performance and optimizing lead management for South American markets. The role requires strong analytical skills, experience with Salesforce, and the ability to translate data into actionable insights, all while fostering collaboration across various teams.
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Job Summary
Track digital KPIs daily, flagging risks and opportunities proactively.
Design and maintain dashboards and reporting tools for cross-functional teams.
Lead Salesforce adoption across markets and dealerships, ensuring end‑to‑end process consistency.
Matching Summary
Match Score: 75
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The Digital Performance Specialist position at GM in São Caetano do Sul, Brazil, focuses on analyzing digital performance and optimizing lead management for South American markets. The role requires strong analytical skills, experience with Salesforce, and the ability to translate data into actionable insights, all while fostering collaboration across various teams.
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Skills & Requirements
Must-have
Digital Analytics
CRM
Digital Performance
Salesforce
Lead Management
Full-funnel KPIs
Media performance
Nice-to-have
Analytical and data-driven
Clear communication
Proactive ownership
Stakeholder management
Rigor in data quality
Key Requirements
Proven experience in Digital Analytics, CRM, or Digital Performance
Hands-on experience with Salesforce and lead management processes
Ability to translate data into clear business recommendations
Solid understanding of full-funnel KPIs and media performance
Experience/Knowledge of Databricks or enterprise data platforms