Director Of Demand Generation And Digital Marketing
RegScale
Remote, United States
Remote
10+ years b2b demand generation experience
Cybersecurity or saas marketing background
Account-based marketing (abm) strategy
RegScale is seeking a Director of Demand Generation to lead the global strategy for sourcing qualified opportunities and converting them through the sales funnel
Job Summary
RegScale is seeking a Director of Demand Generation to lead the global strategy for sourcing qualified opportunities and converting them through the sales funnel.
The role requires full accountability for integrated demand programs across paid media, ABM, SEO, email, webinars, and partner channels.
Candidates must demonstrate a proven track record of building scalable demand engines that deliver measurable, qualified pipeline in the cybersecurity SaaS sector.
Matching Summary
RegScale is seeking a Director of Demand Generation to lead the global strategy for sourcing qualified opportunities and converting them through the sales funnel.
Skills & Requirements
Must-have
10+ years B2B demand generation experience
Cybersecurity or SaaS marketing background
Account-Based Marketing (ABM) strategy
Paid media and SEO channel management
Webinar strategy and execution
Agency and vendor relationship management
Pipeline and revenue attribution reporting
Nice-to-have
Player-coach leadership style
Experience in evolving high-growth environments
Strong partnership with sales leadership
Creative rigor in program execution
Key Requirements
10+ years of B2B DG or performance marketing experience
Bachelor's degree in marketing or equivalent
Direct experience managing teams as a player-coach
Deep fluency in digital marketing stack and analytics tools
Proven ability to manage agency and vendor relationships