Senior Group Ka Manager

Haleon

Not specified
5+ years brand social marketing experience
Douyin e-commerce business management expertise
Mastery of douyin emkt tools and traffic logic
Haleon is seeking a Senior Group Ka Manager to develop and execute the content and paid media strategy for its Caltrate and Centrum brands on the Douyin platform. The ideal candidate will have over five years of experience in brand social marketing, with a strong focus on data analysis and cross-functional collaboration

Job Summary

  • The role is fully responsible for developing and executing the content and paid media strategy for Caltrate and Centrum on the Douyin platform.
  • Candidates must possess a Bachelor's degree or above along with at least five years of experience in brand social marketing or Douyin e-commerce.
  • The position requires strong leadership skills to collaborate with Brand Marketing, Sales Operations, Product, and Supply Chain teams to drive brand growth.

Matching Summary

Match Score: 85

Haleon is seeking a Senior Group Ka Manager to develop and execute the content and paid media strategy for its Caltrate and Centrum brands on the Douyin platform. The ideal candidate will have over five years of experience in brand social marketing, with a strong focus on data analysis and cross-functional collaboration.

Skills & Requirements

Must-have

  • 5+ years brand social marketing experience
  • Douyin e-commerce business management expertise
  • Mastery of Douyin EMKT tools and traffic logic
  • Proven track record managing 500 million RMB budget
  • Strong data analysis and ROI optimization skills

Nice-to-have

  • Strategic vision with operational detail focus
  • High sensitivity to content trends and aesthetics
  • Experience in fast-paced high-pressure environments
  • Ability to influence cross-functional teams constructively

Key Requirements

  • Bachelor's degree or above
  • 5+ years of experience in brand social marketing
  • Experience managing 500 million RMB budget preferred

Work Rights

Not specified

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