The Coca-Cola Company is seeking a Brand Manager for Sparkling Flavors in Atlanta, Georgia. The role requires a strong analytical background and experience in brand management to develop marketing strategies and enhance brand equity
Job Summary
The role involves leveraging syndicated sources like AC Nielsen to analyze consumer dynamics and drive brand volume growth.
Candidates must develop mid-term growth strategies and annual local brand plans while collaborating with operating unit category teams.
The position offers the opportunity to work with iconic brands in a global network focused on continuous learning and an expansive approach to business.
Matching Summary
Match Score: 85
The Coca-Cola Company is seeking a Brand Manager for Sparkling Flavors in Atlanta, Georgia. The role requires a strong analytical background and experience in brand management to develop marketing strategies and enhance brand equity.
Salary
Base: $106,800 - $138,500 USD; Annual Incentive: 15% reference value; Benefits: Full range of medical, financial, and other benefits offered
Skills & Requirements
Must-have
3+ years brand management experience
Nielsen or IRI syndicated data analysis
Brand positioning and architecture knowledge
Marketing plan development and execution
Consumer segmentation and competitive assessment
Nice-to-have
MBA degree preferred
Cross-functional international collaboration
Innovation commercialization experience
Strong presentation skills to senior management
Growth mindset and inclusive culture values
Key Requirements
Bachelor's Degree in Marketing, Communication, Strategic Management, or Business
3+ years of relevant work experience in brand management
Must be currently authorized to work in the United States without sponsorship
Work Rights
Must be currently authorized to work in the US on a full-time basis