Marketing Crm Analyst

rappi.cl

São Paulo, Brazil
Crm campaign planning and execution
Customer segmentation and analysis
Kpi monitoring and reporting
You will be responsible for planning, executing, and optimizing customer relationship strategies throughout the entire journey, playing a key role in increasing user engagement, retention, and value generation through data-driven campaigns

Job Summary

  • You will be responsible for planning, executing, and optimizing customer relationship strategies throughout the entire journey, playing a key role in increasing user engagement, retention, and value generation through data-driven campaigns.
  • The role involves planning and executing CRM campaigns (email, push, SMS, in-app, etc.), segmenting and analyzing the customer base for strategic audience creation, and monitoring performance KPIs.
  • You will work in partnership with Product, Marketing, and Data teams, ensuring data quality and governance for campaigns, automating communication journeys, and generating insights and reports for decision-making.

Matching Summary

You will be responsible for planning, executing, and optimizing customer relationship strategies throughout the entire journey, playing a key role in increasing user engagement, retention, and value generation through data-driven campaigns.

Skills & Requirements

Must-have

  • CRM campaign planning and execution
  • Customer segmentation and analysis
  • KPI monitoring and reporting
  • A/B testing and continuous improvement
  • Data-driven decision making
  • Lifecycle marketing automation

Nice-to-have

  • Revolutionizing paradigms
  • Seeing opportunities where others see problems
  • Adrenaline over pressure
  • Inclusive team environment

Key Requirements

  • Previous experience with CRM, digital marketing
  • Knowledge of CRM tools (Salesforce, HubSpot, Braze, RD Station)
  • Analytical and data-oriented profile
  • Intermediate/advanced Excel/Google Sheets
  • Familiarity with marketing metrics and conversion funnel

Work Rights

Not specified

Tailored Resume

Cover Letter