Senior Manager, International Gtm - Emea Latam, Nba 2k

2K

London, United Kingdom
On-site
International gtm strategy development
Paid media planning and execution ownership
Senior agency relationship management
This role is a senior strategic leader responsible for shaping and executing the regional go-to-market approach for NBA 2K across EMEA

Job Summary

  • This role is a senior strategic leader responsible for shaping and executing the regional go-to-market approach for NBA 2K across EMEA.
  • The successful candidate will own paid media planning end-to-end, from annual strategy through in-market optimization and performance evaluation.
  • You will serve as the primary external-facing representative for the brand, building trusted relationships with key agencies and marketing partners.

Matching Summary

This role is a senior strategic leader responsible for shaping and executing the regional go-to-market approach for NBA 2K across EMEA.

Skills & Requirements

Must-have

  • International GTM strategy development
  • Paid media planning and execution ownership
  • Senior agency relationship management
  • Cross-functional team leadership
  • Cultural localization of global campaigns

Nice-to-have

  • Passion for basketball culture and NBA 2K franchise
  • Experience in gaming or entertainment brands
  • Strong written and verbal communication skills
  • Ability to navigate matrixed organizations
  • Genuine affinity for sports marketing

Key Requirements

  • Proven experience in international or regional marketing strategy
  • Senior level experience managing agency relationships
  • Demonstrated ownership of media plans at a senior level
  • Experience leading and mentoring direct reports
  • Background in gaming, entertainment, or consumer brands

Work Rights

Not specified

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