Brand Specialist

AbbVie

Bogota, Colombia
Otc product strategy execution
Brand positioning in otc channel
Promotional material production
As a Brand Specialist for Gastroenterology, you will be the engine for executing brand strategy for a key OTC product, working closely with the Brand Manager to ensure initiatives translate into concrete market results

Job Summary

  • As a Brand Specialist for Gastroenterology, you will be the engine for executing brand strategy for a key OTC product, working closely with the Brand Manager to ensure initiatives translate into concrete market results.
  • You will lead the production of promotional and communication materials for in-person and digital channels, from creative briefing to final approval, ensuring brand consistency, regulatory compliance (INVIMA), and consumer relevance.
  • Explore and develop the brand's presence in emerging channels like Rappi, MercadoLibre, and other e-commerce health platforms, managing listing optimization, in-platform ad campaigns, and conversion metrics.

Matching Summary

As a Brand Specialist for Gastroenterology, you will be the engine for executing brand strategy for a key OTC product, working closely with the Brand Manager to ensure initiatives translate into concrete market results.

Skills & Requirements

Must-have

  • OTC product strategy execution
  • brand positioning in OTC channel
  • promotional material production
  • digital channel marketing
  • market data analysis
  • e-commerce channel development

Nice-to-have

  • AI generative tools usage
  • digital shopper understanding
  • cross-functional team collaboration
  • technological adoption mindset

Key Requirements

  • 3+ years of marketing experience
  • Pharmaceutical industry experience preferred
  • OTC or OTX portfolio experience
  • Proficiency in Excel and PowerPoint
  • Familiarity with IQVIA/NIELSEN data

Work Rights

Not specified

Tailored Resume

Cover Letter