The Coca-Cola Company is seeking a Media Director for its Nigeria and Egypt Franchise (NEF), responsible for leading the media strategy across all brands and ensuring alignment with commercial and consumer insights. This role requires a seasoned professional with over 10 years of experience in media and digital strategy, particularly in the FMCG sector
Job Summary
The Media Director leads the full media strategy and integrated connections strategy for the NEF markets, ensuring Coca-Cola brands achieve best in class reach, quality, efficiency, and effectiveness across all paid, owned and earned channels.
This leader translates global and Africa Operating unit (OU) media and connections frameworks into locally relevant insight driven plans, ensuring strong integration with brand strategies, commercial priorities, and the NEF consumer landscape.
Drive a culture of testing, learning, and continuous optimization across media and connections, while managing media related DME efficiently and effectively.
Matching Summary
Match Score: 85
The Coca-Cola Company is seeking a Media Director for its Nigeria and Egypt Franchise (NEF), responsible for leading the media strategy across all brands and ensuring alignment with commercial and consumer insights. This role requires a seasoned professional with over 10 years of experience in media and digital strategy, particularly in the FMCG sector.
Skills & Requirements
Must-have
integrated connections strategy
paid, owned, and earned channels
consumer driven media plans
digital, social & precision marketing
measurement, effectiveness & optimization
bottler collaboration
Nice-to-have
growth mindset
expansive approach
continuous learning
curious, empowered, inclusive and agile
Key Requirements
10+ years of progressive experience in media, digital, or integrated connections
Proven experience delivering media strategy and full funnel plans in FMCG/CPG
Strong knowledge of digital, social, precision, programmatic, and measurement