Consumer Intelligence & Research Specialist

General Motors

Oshawa, Ontario, Canada
Base: $74,100 to $114,300; bonus/equity: not speci...
Hybrid
Consumer intelligence and research
Primary research programs
Syndicated research ecosystem ownership
This senior individual contributor role owns GM Canada’s syndicated research ecosystem and leads primary research programs including creative testing, retail message testing, brand studies, and EV/ICE journey research

Job Summary

  • This senior individual contributor role owns GM Canada’s syndicated research ecosystem and leads primary research programs including creative testing, retail message testing, brand studies, and EV/ICE journey research.
  • You will bring methodological rigor, strong analytical capability, and a modern, AI‑enabled approach to insight generation, collaborating closely with various teams to ensure research findings translate into actionable recommendations.
  • The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family, including comprehensive compensation, paid time off, healthcare, dental and vision benefits, life insurance, and a defined contribution pension plan.

Matching Summary

This senior individual contributor role owns GM Canada’s syndicated research ecosystem and leads primary research programs including creative testing, retail message testing, brand studies, and EV/ICE journey research.

Salary

Base: $74,100 to $114,300; Bonus/Equity: Not specified; Benefits: Healthcare, dental, vision, paid time off, pension plan, vehicle purchase plan

Skills & Requirements

Must-have

  • Consumer intelligence and research
  • Primary research programs
  • Syndicated research ecosystem ownership
  • Quantitative research methods
  • Advanced Excel proficiency

Nice-to-have

  • AI-enabled tools
  • Modern research methodologies
  • Cross-functional collaboration
  • Test, learn, scale culture
  • Data storytelling

Key Requirements

  • 6-10+ years in consumer insights, marketing research, or analytics
  • Bachelor’s degree in Marketing, Business, Statistics, Psychology, Economics, or related field
  • Experience managing vendors, budgets, and complex research programs

Work Rights

Not specified

Tailored Resume

Cover Letter