Turkiye Otc & Wellness Lead

Haleon

Türkiye
10+ years marketing experience
Brand activation and execution
Team leadership and coaching
This role is responsible for driving brand performance and accelerating OTC & Wellness category growth in Türkiye

Job Summary

  • This role is responsible for driving brand performance and accelerating OTC & Wellness category growth in Türkiye.
  • The position requires leading a team to deliver financial KPIs while managing A&P investments with a clear ROI focus.
  • Candidates must ensure strong coordination with Physician and Pharmacist detailing teams to align expert-facing activities with brand strategy.

Matching Summary

This role is responsible for driving brand performance and accelerating OTC & Wellness category growth in Türkiye.

Skills & Requirements

Must-have

  • 10+ years marketing experience
  • Brand activation and execution
  • Team leadership and coaching
  • Financial and commercial discipline
  • A&P investment management
  • Market insights and forecasting

Nice-to-have

  • Matrix organization experience
  • Stakeholder management skills
  • Ambiguous environment comfort
  • Proactive results-oriented mindset
  • Cross-functional collaboration

Key Requirements

  • Bachelor's degree in Marketing or Business
  • 10+ years of related field experience
  • Proven experience in brand activation roles

Work Rights

Not specified

Tailored Resume

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