Strategist – Media Performance

General Motors Australia & New Zealand

Hybrid
3-5 years media analytics experience
Proficiency in excel pivot tables and modeling
Basic sql query writing skills
This role partners closely with Marketing Strategy, Media, CRM, and Brand teams to apply measurement frameworks and analyze cross-channel performance

Job Summary

  • This role partners closely with Marketing Strategy, Media, CRM, and Brand teams to apply measurement frameworks and analyze cross-channel performance.
  • The successful candidate will translate media performance data into clear narratives that inform campaign strategy and investment decisions.
  • General Motors offers a hybrid work environment requiring reporting to a specific location at least three times a week.

Matching Summary

This role partners closely with Marketing Strategy, Media, CRM, and Brand teams to apply measurement frameworks and analyze cross-channel performance.

Skills & Requirements

Must-have

  • 3-5 years media analytics experience
  • Proficiency in Excel pivot tables and modeling
  • Basic SQL query writing skills
  • Experience with Adobe or Google Analytics
  • Cross-functional collaboration capabilities

Nice-to-have

  • Python programming for automation
  • Azure or Databricks cloud platform knowledge
  • Automotive industry media strategy background
  • Creative taxonomy integration experience
  • Strong presentation skills for leadership

Key Requirements

  • Bachelor's degree in Marketing, Business Analytics, or related field
  • No immigration sponsorship provided by GM
  • Hybrid work arrangement required (3 days onsite)

Work Rights

Must have valid Australian work authorization

Tailored Resume

Cover Letter