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CapitaLand Group is seeking a Senior Executive for Sales & Marketing to drive B2B lead generation, digital marketing, and sales enablement for its CATAPULT program. The ideal candidate should possess a blend of sales and marketing experience, particularly in the MICE, events, or hospitality sectors, and be comfortable working in a dynamic environment.
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Job Summary
This role is designed for a commercially minded professional to support Catapult's growth through B2B lead generation and sales enablement.
The successful candidate will plan digital campaigns, analyze performance metrics like CAC and ROAS, and convert leads into confirmed business bookings.
CapitaLand offers flexible benefits including comprehensive medical coverage, training opportunities, and subsidized rates at Ascott serviced residences.
Matching Summary
Match Score: 75
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CapitaLand Group is seeking a Senior Executive for Sales & Marketing to drive B2B lead generation, digital marketing, and sales enablement for its CATAPULT program. The ideal candidate should possess a blend of sales and marketing experience, particularly in the MICE, events, or hospitality sectors, and be comfortable working in a dynamic environment.
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Skills & Requirements
Must-have
3+ years B2B sales or marketing experience
MICE, events, or hospitality sector background
CRM software proficiency (e.g., Dynamics CRM)
Lead generation and campaign performance analysis
Client relationship management and negotiation
Nice-to-have
Email marketing tools and LinkedIn campaign management
Account-based marketing exposure
Proposal development and pitch material creation
Proactive creative problem-solving mindset
Flexibility for evening and weekend event schedules
Key Requirements
Bachelor's degree in Business, Marketing, or related field
Minimum 3 years of experience in B2B sales or marketing
Experience within MICE, events, hospitality, or L&D sectors